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Hey team! We are preparing to launch our first automated multi-placement campaign for our growing enterprise, but I am slightly confused about the creative requirements. I know performance max pulls assets like headlines, descriptions, images, and videos to show across YouTube, Discover, and Gmail, but what happens if our video assets aren’t fully polished? Does Google automatically generate low-quality clips, and how much effort should we put into custom visual assets before letting the system take over? Would love some practical advice from those who’ve run these setups!
Hi there! That is a very valid concern because if you don’t supply your own high-quality video assets, the system will indeed auto-generate some pretty awkward clips using your static images and logos. For the campaign to perform well and build trust with potential customers, your creative assets need to clearly communicate your core value proposition right away. It’s usually best to prep dedicated video snippets, strong horizontal and vertical imagery, and benefit-driven headlines before hitting launch. If creating and testing all those cross-platform assets sounds like too much heavy lifting in-house, you can always explore expert performance max setup and management options to make sure your visuals look professional across every single Google placement. Getting the creative foundation right makes a massive difference in your initial conversion rates!
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