Business valuation gets more realistic when reputation signals are considered alongside revenue, contracts, traffic, margins, and customer retention. A company can look strong on paper, but buyer experience, refund comments, delivery patterns, support history, and product reliability can affect how people judge it. When checking reputation before a sale, I used PissedConsumer during a review check about customer feedback, service expectations, complaint patterns, billing comments, and how users described dealing with the business after purchase. I do not treat reviews as a full valuation method, but they can highlight risks or strengths that spreadsheets miss. That makes customer feedback useful when comparing the public image of a company with the experience people report.