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Our Google reviews have picked up a lot over the past few months, which is great until you realize how much time it takes to answer all of them properly. We’re now getting enough each week that some sit unanswered for days, especially when the team is busy with actual customers. I don’t want to paste the same generic thank-you under every five-star review, but writing each response from scratch is starting to eat into the day. Is there a way to automate most of the reply work without completely giving up control over what gets posted?
I’d move the writing out of the Google dashboard entirely. Have every new review trigger a draft through Zapier or Make, send that draft into Slack or email, and let whoever’s on duty edit or approve it from there. Feed the AI a handful of replies that already sound like your company and a short list of phrases you never use, so it has something concrete to imitate. That way the team mostly reviews finished drafts and doesn’t have to stare at an empty reply box all day.
A custom workflow can handle this pretty well, but then somebody still has to keep an eye on all the pieces holding it together. For a team that just wants the review to come in, get a draft, check it, and move on, a purpose-built tool is a cleaner route. You can use a Google review auto reply tool here: https://commentassist.com/pricing . It can generate the response while your team still gets to review what goes public. That takes most of the repetitive writing out of the day without handing over the final decision.
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