Guys, exactly right. Photo is filter #1. But you don’t need a photographer.
My tips: shoot by a window in daylight — it’s a free studio replacement. Crop to shoulder level to remove clutter from the background. Solid-colored clothes without prints instantly add credibility. Take 20 shots in 10 minutes — one will definitely turn out well.
Make one good “home studio” shot and use it everywhere. Update it once a year. Clients care more about your eyes and neatness than glossy perfection.